Online new car leads: How to get dealer leads successfully

Getting new leads is not the most difficult thing in the insurance business! What is more difficult is to get leads which can be relied upon and which are more likely to convert. Online new car leads can be generated through a deluge of old methods. The agents have their own ways of making sure that they can get leads. But if the lead doesn’t result in any positive conversion, then the whole exercise becomes a waste of time, effort and money. One excellent method of getting good leads is through referrals. You need to please your existing clients so that they may refer your name to their pals. A word-of-mouth form of publicity is always much more desirable and profitable than an online advertisement! So, you have to make sure that your present customers are completely satisfied with you.

A good dealer is one who has plenty of services and packages to offer to his clients. In order to bag all the right dealer leads, it is vital that you store different bundle packages instead of dealing in plain, singular policies. It has been seen that people are more attracted to purchasing insurance policies in bundles as a bundle definitely brings down their average premium cost. Plus, they are also more likely to deal with an agent who can offer such bundles. In today’s competitive edge, you will certainly face problems if you are looking for dealership leads. Hence, the challenge lies in beating the competition and attracting the potential clients by offering a flood of policies.

It is not wrong or unprofitable to sell single policies. You can easily get buyers for them. But your limited number of services & offers would certainly dent the client’s confidence to an extent. For instance, if you wish to generate online new car leads, then ideally, you should supplement auto insurance policy with other classes of insurance like home insurance or health insurance. The variety in you will definitely make the client lick his lips in delight, especially if he plans to buy more than one policy.

It has been found that a person who is willing to invest in one policy is most likely to buy other kinds of policies as well in the future. And if the person spots some lucrative offers going on, then along with the car policy, he may be cajoled into buying a home insurance policy or medical policy. Therefore, stocking yourself with bundle policies and policies of various companies certainly increases your chances of bagging dealership leads.

If you are an amateur in the profession and are not confident about your chances, then you can earn dealer leads from a professional company or website. Such companies provide quotes, content, marketing and even training facilities to help you bag the right leads. Also, being in association with these companies can be very beneficial in the long run. Such an association not just secures you financially but also gives you higher exposure and a platform to further polish your skills and knowledge. 

Dealer leads: Tips on how to sell life insurance and health insurance policies

If you are an agent or an insurance dealer and are looking for clients, then the path that lies ahead is certainly not a rosy one. You may give an hour-long lecture about the benefits of your life insurance policy and about how your health insurance policy may save the life of the person during financial crisis. In fact, the chances are that the listener has already heard of all the major benefits at some point of his life and is aware of them. But despite all your efforts, all you would get is a ‘no’ for an answer. Selling your service is an art which requires a special gift of convincing the fussy prospective clients.

Getting a lead is not enough. It is important to convert the dealer leads into actual sales. One of the key strategies of selling your policy is to listen to the client rather than making him listen to your ramblings. He may not be interested in what you have to say! Rather, you must ask him what he wants and what kind of benefits & features he is looking for in a policy. In general, a dealer or agent has different insurance policies of different companies. After listening to the prospective customer’s demands, you will be in a better position to offer him the kind of life or health insurance policy which will satisfy all his requirements.

For instance, some people look for a policy which won’t burden them with heavy premiums and would still give them a reasonable level of protection. On the other hand, some people may not be bothered too much about the amount of premium but may be more interested in buying a policy which will give them higher long-term benefits. Thus, by adopting such a method (wherein you ask questions to the client before making a suggestion), you can understand the requirements of an individual in a much better way. Plus, such a strategy also works with a greater degree of success since you can quickly develop a bond with the client.

After you have got dealer leads, it is of paramount importance to you that you get something out of them. If the leads fail to convert into sales, then you are simply losing on time. When a dealer or agent is making a telephone call after obtaining leads (telemarketing form of selling), then he is forcing himself on the client and virtually coercing him to listen to his offer. People usually hate such callers and you are unlikely to make big money out of such a scheme.

On the other hand, if you make a personal appointment with the potential buyer and ask him his requirements, then you are giving him an opportunity to speak up about his wish-list. You are thus not just being a sensible audience to him (and thus forming a quick rapport) but are also making a mental calculation as to which health or life insurancepolicy will be most tempting to him.